Privacy Policy

We work to ensure a high level of data protection that protects your personal privacy when using our website. This privacy policy therefore explains how your personal data is processed and protected, your rights and how you can enforce them. We strive to make you feel secure in our processing of your personal data. If you have any questions, you are welcome to contact us. You can find our contact details at the bottom of this page.

Personal data

Who is responsible for the personal data we collect?

Katarina Jonsson Ludvigsson is responsible for personal data for the personal data you provide to us through purchases and other contact with us and is responsible for processing these.

Where is your personal data stored?

We strive to process your personal data as much as possible within the European Economic Area (EEA) and all our own IT systems, but can also be transferred and processed in a country outside the EEA (so-called “third country”). Such transfer is only made to recipient countries with an adequate level of protection and in accordance with applicable legislation. If the transfer is made to a partner for a service in the United States, this only applies to companies covered by the so-called “Privacy Shield”, which is an agreement on the protection of personal data between the EU and the US.

What kind of personal information do we collect?

We collect personal information that you send to us when you place orders on our website, sign up for our newsletter or participate in any competitions. For example, the personal information you send to us may include contact information, date of birth and payment information. We may also collect certain personal data from external partners such as address information from public registers and credit rating information from credit rating agencies, banks or credit reporting agencies.

How do we use your personal information?

We may use your personal information for the following purposes:

  • For correspondence on questions and other information
  • When sending out offers in the form of newsletters, then always with instructions on how to unsubscribe from further mailings
  • When analyzing purchase patterns to provide relevant offers and information
  • When confirming the minimum age required by law to shop online
  • When advertising winners in competitions that we arrange
  • In case of questionnaires to improve our services and offers.
  • For work that prevents abuse or other inappropriate use of our website

We will store your information for as long as required to fulfill the above purposes or as long as we are required by law to do so. Your personal data will then be deleted.

What are your rights?

You have the right to request information about the personal data we hold about you at any time. If your information is incorrect, incomplete or irrelevant, you can request to have it corrected or deleted. We cannot delete your information in cases where there is a statutory requirement for storage, such as accounting rules, or when there are other legitimate reasons why the data must be saved, such as unpaid invoices. You can revoke your consent to us using the information for marketing at any time by unsubscribing from our newsletter. You can also contact us by sending a letter or email. See contact information below.

Who can we share your personal information with?

In order for us to be able to offer the above-mentioned services and our commitments to you as a customer, we share your personal data with companies that are so-called. personal data assistants for us. Personal data assistants process the information on our behalf and according to our instructions and help us with IT services, payment services, transport and marketing. This is done only for purposes for which we have collected the information and only for companies that can provide sufficient guarantees regarding security and privacy of personal data.

We never disclose, sell or exchange your personal data for marketing purposes to third parties.

How do we protect your personal information?

In order that your personal data sent to our site is not read by outsiders, all such information is encrypted and sent via a secure connection.


A cookie (or cookie) is a small text file that a website saves on the visitor’s computer. Cookies are used on many websites to give a visitor access to various features. The information in a cookie can also be used to track a user’s browsing on websites that use the same cookie.

Do I have to allow cookies?

If you want to visit the page but you do not want any cookies to be saved on your computer when you close your browser, you can visit the page in private mode. This mode is called various things depending on your browser: “Incognito window” (Chrome), “Private window” (Firefox) or “InPrivate window” (Microsoft Edge). All cookies set during the visit in private mode are then deleted from your computer when you close your browser.

How do we use cookies?

This site uses cookies to handle items in the shopping cart, login to “my pages” and for some features that should only be displayed once per visitor. If you close your browser and later return to the store, your settings and items are stored in the shopping cart using cookies. We also use cookies to be able to customize and make information and marketing as relevant as possible for you.

The login information on “my pages” is stored in a so-called session cookie and is therefore deleted when you close your browser. Our other cookies do not store information to identify you.

We also use cookies as a statistical basis, for example to see which articles the same visitors are looking at in order to offer automatic product recommendations.

Third-party cookies

We use Google Analytics and Ads, which also set cookies, to get a picture of how our visitors use the website and for our marketing. These cookies do not contain identifying information about who you as the visitor are.

Google Privacy Policy and Terms of Use .

Our social media connections for, for example, Facebook, Google+, Twitter and Instagram also set cookies. These cookies also do not contain identifying information about who you as the visitor are.

Embedded content from other sites

Articles on this site may contain embedded content (for example, videos, images, articles, etc.). Embedded content from other sites behaves exactly the same way as if the visitor has visited the other site.

These sites may collect information about you, use cookie files, embed additional third-party tracking and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in on the site in question.

More information about cookies

You can read more about cookies on the Post and Telecom Agency (PTS) website . They are also regulators.

Personal Data Manager

Katarina Jonsson Ludvigsson AB

Contact details are available here .

This privacy policy was last updated: 2021-02-05.

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